Invention Arts
Vision and Experience
Ron Martinez
Principal
Ron Martinez is a longtime innovator in media, commerce, and intellectual property. He’s a prolific inventor with more than sixty patents, and former global Vice President, Intellectual Property Innovation for Yahoo! Inc., where over a four year period he led the development of an industry-scale, forward-looking patent portfolio covering what proved to be a wide range of fundamental mobile, social, and media technologies and applications. See some of the results of that work here.
A pioneering inventor and product innovator, Ron Martinez is Principal at Invention Arts, and Headcanon, LLC, a product and IP development company focused on generative AI. He is the creator of platforms such as Personify, enabling brands to launch AI-powered Personas for marketing and sales, and Headcanon, a creator marketplace for richly characterized AI storytelling and world creation. Previously, he founded Aer.io—a decentralized book commerce platform acquired by Ingram.

Joseph Siino
Principal
Joseph Siino is a seasoned executive and attorney with over three decades of leadership at the intersection of technology, intellectual property, and global business strategy. As CEO of Siino Ventures, he advises on high-impact IP and licensing ventures. He previously served as President of Via Licensing, a Dolby subsidiary, where he elevated the company into a global leader in wireless and audio technology licensing, earning recognition from major firms like Xiaomi and Lenovo.
Earlier, he founded and sold Ovidian Group, a strategic IP advisory firm with clients including Apple, Microsoft, and Alibaba. At Yahoo!, he served as SVP and Deputy General Counsel, negotiating a landmark billion-dollar IP deal with Alibaba. A former law firm partner and globally ranked IP strategist, his clients have included Intel, Cisco, SAP, Pixar, and numerous Silicon Valley innovators.